Design process

Our process begins with an in-depth strategic approach to branding for your business. 

01. discovery

You’ll start off by telling us your hopes, dreams, and everything in between.

Before we begin, please read through my terms and conditions - once you're happy with those, we can begin the design process. We'll start off by getting you to fill out our creative brief so we can gather as much information as possible about your specific design needs and requirements.

If you need a logo, branding, social media artwork, Instagram grid design, or a website, you'll need to fill out this brief. 

We will then provide you a quote and an estimated commencement date for your project. To secure the date, we require a 50% deposit.

Next, we’ll provide you with an in-depth strategy that covers your business goals, target audience, and competitors, along with a visual mood board that strategically positions your business to stand out amongst the noise.

02. create

After we have a strategy behind your project, we get to move onto the creation!

After our initial research into your business and industry, we will develop concepts for your consideration and feedback. Most projects involve 1-3 concepts and revision rounds until it is refined to perfection!

When it comes to branding, we go all out! We will present you with various brand elements, including the primary logo, secondary logos, brand marks, pattern, colour palette, typography styling, and image direction. We’ll even show you collateral and application mock-ups so you can really envision your brand in real life. 

For websites, we will provide a pdf proof with the overall look and feel of the homepage for your approval before building the rest of the site. We will then provide you with a link to view the site while development is underway. This is where you can make suggestions along the way.

03. launch

Let’s show you off to the world!

Once your artwork is approved, the remaining 50% of the project costs are required, then you will receive all necessary final files in an organised folder, along with the tools you need to successfully use your branding as your business grows and evolves. We want each of our clients to feel confident in how they present their business for years to come.

Marble Surface

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